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Five Reasons Your Small Business Needs a Website

There has been a 97% increase in the number of consumers who search local businesses online. If you want them to choose you, first, they must find your website. They can find you in social media, but nothing screams professionalism more than a well-designed website.

If you’re still unsure whether you should get a website for your small business, ponder on the following:

More than a fourth of consumers would rather only deal with businesses that have a website.

Note that we are in the digital era, and Americans spend almost 24 hours weekly online, and up to 5 hours everyday on mobile devices. Web presence is expected of every company these days, and those that don’t have a website are usually viewed as less professional.

People search for you online.

Having a website for your small business comes with many benefits, one of which is being where consumers are. Companies that do have search engine optimized websites have them for several reasons as well. For one, 97% of people go online to search for a local business, and 93 percent of online experiences start with a search engine. Google runs 3.5 billion searches everyday, and right now, there’s likely someone in your area who’s searching online for your very products or services. Unfortunately, that competitor of yours with a website enjoys has all the advantage.

Consumers usually rely on websites when searching for and engaging with businesses.

Aside from the fact that around 63% of consumers use websites to look for and engage with businesses, 93% of them also start with a search engine. Here’s more: consumers usually take three sources before making a buying decision, and 30% of them instantly strike off a business for the sole reason that they don’t have a website.

Digital content has a way with commercial transactions.

Companies that don’t have a website usually say it’s because their industry isn’t online. However, 75% of B2B buyers say website digital content makes a huge impact on their purchasing decisions, and that they may or may not decide to purchase, depending on that content by itself.

Around 75% of consumers admit to judging a company’s credibility based on their website design.

Believe it or not, people tend to think of a business with a website as being more credible compared to a business with none. People always want to know more about a business before trusting them, and a website is the first place they go to check. Then again, websites can vary widely. A bad design won’t help you at all, so make sure you choose a good web development company.

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